Retail sector targeting mobile solution that allows shops and business to create custom proximity marketing campaigns. Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices.
Case example: Shop owner Mark opens a website and creates new campaign to promote and sell his new product. Inside the store an iBeacon device is placed, to constantly send small advertising messages about his new campaign. These small computer devices emit a Bluetooth signal communicating directly with mobile applications. When customers get closer to the shop, they receive a new popup notification about new advertising campaign.
Apart from driving a product sale, application can show and navigate user to a specific area, welcome him in the shop, offer loyalty cards or collect a feedback. You can read more about iBeacon here.